October 2024 - Legal Brand Marketing
Woman gives consent for personal data

TCPA One-to-One Consent Rule

TCPA One-to-One Consent Rule On January 27th, 2025, the Federal Communication Commission’s (FCC) Telephone Consumer Protection Act (TCPA) will institute a new rule that will change the lead generation industry for the foreseeable future. This update, which is called the “one-to-one consent rule”, states that companies that collect personal information online must obtain prior express […]