Digital Marketing Trends in 2024 What are the digital marketing trends in 2024 and beyond? Becoming a successful attorney is no longer exclusively about practicing law. The legal industry is inexorably tied to the world of digital marketing and its ever-shifting trends. To gain an advantage over your competitors, it’s important to embrace this evolution […]
Managing Leads Through an Effective Intake Process Growing your law firm isn’t as simple as generating leads. You need a strategy to convert those leads into paying clients because potential business doesn’t keep the lights on. Many attorneys make the mistake of adopting a quantity approach, absorbing as many leads as possible with the hopes […]
Many law firms are blowing it on client intake. A recent “secret shopper” survey of law firms across the country found that more than 40% of law firms never responded to a website inquiry. However, out of the ones who did, 59% responded within 30 minutes. Clearly, when it comes to lead response timing, there […]
What is the most common question marketing companies hear from law firms? Lawyers want to know how to increase lead volume. While more leads are important, what they often overlook is what they do with those leads. The way a firm responds to leads and handles their intake generally, is often the easiest thing […]
As an attorney, you are always looking for new clients. In the modern world, a sizable portion of these leads will come from online sources, whether that is buying leads from a lead generation company like Legal Brand Marketing or leads coming through your own website. It is therefore essential to know how to follow […]
The first question asked after any car accident, other than “are you okay?” is typically about fault. Who is to blame for the accident? And of course, who (or whose insurance) will pay for the damages? And how does this apply to self-driving cars and are they affecting liability? While the issue of fault will […]
Many law firms are blowing it on client intake. A recent “secret shopper” survey of law firms across the country found that more than 40% of law firms never responded to a website inquiry. However, out of the ones who did, 59% responded within 30 minutes. Clearly, when it comes to lead response timing, there […]
The case for alternative fee arrangements amongst clients is obvious: they are sick of expecting a bill for some reasonable amount only to get hit with a bill that is many times larger. We’ve all been there, whether it be a lawyer, a plumber, or a medical bill. Clients love certainty. But what about lawyers? […]
When it comes to legal consumers, their behavior, expectations, and habits are continuously evolving. Consumers have shifted from picking up the phone and calling a law office for legal advice to searching the internet for information and guidance regarding their legal matter. Where word of mouth was a primary generator of new business in the […]
While you may already have an established procedure for prospective clients, it is beneficial to revisit your intake process to see if any steps need to be reworked or eliminated, especially during the COVID-19 pandemic. Below are 4 tips to help improve your intake process to turn prospective individuals into signed clients. 1. Dedicate an […]