Digital Marketing Trends in 2024 What are the digital marketing trends in 2024 and beyond? Becoming a successful attorney is no longer exclusively about practicing law. The legal industry is inexorably tied to the world of digital marketing and its ever-shifting trends. To gain an advantage over your competitors, it’s important to embrace this evolution […]
Managing Leads Through an Effective Intake Process Growing your law firm isn’t as simple as generating leads. You need a strategy to convert those leads into paying clients because potential business doesn’t keep the lights on. Many attorneys make the mistake of adopting a quantity approach, absorbing as many leads as possible with the hopes […]
Many law firms are blowing it on client intake. A recent “secret shopper” survey of law firms across the country found that more than 40% of law firms never responded to a website inquiry. However, out of the ones who did, 59% responded within 30 minutes. Clearly, when it comes to lead response timing, there […]
What is the most common question marketing companies hear from law firms? Lawyers want to know how to increase lead volume. While more leads are important, what they often overlook is what they do with those leads. The way a firm responds to leads and handles their intake generally, is often the easiest thing […]
As an attorney, you are always looking for new clients. In the modern world, a sizable portion of these leads will come from online sources, whether that is buying leads from a lead generation company like Legal Brand Marketing or leads coming through your own website. It is therefore essential to know how to follow […]
With spring in the air and the beginning of Q2, it might be a good time to review your law practice management to refocus and implement a new management strategy that doesn’t require a huge budget or a complete overhaul of your systems. We have 5 ways that can help your firm. Let’s begin. 1. […]
We’ve all had that terrible consultation — the consultation that makes you want to start charging astronomical amounts for consultations so you never have to deal with one of these difficult people ever again. The consultation where the person alternates between screaming and crying. The consultation where, of course, they have no money to actually […]
Social media can be a powerful advertising medium. It can also be a great way to connect with business customers, network with other professionals, or simply vent and rant about politics and current events. It can also be a source of legal trouble — lawsuits involving defamation, intellectual property, or employment issues are just some […]
The case for alternative fee arrangements amongst clients is obvious: they are sick of expecting a bill for some reasonable amount only to get hit with a bill that is many times larger. We’ve all been there, whether it be a lawyer, a plumber, or a medical bill. Clients love certainty. But what about lawyers? […]
How will you mark the reopening? Everyone will be affected by the end of the pandemic lockdown differently. Some people will mark the occasion with a return to wholesome activities, like taking their kids to a major-league baseball game and reveling in the atmosphere of tens of thousands of fans screaming at every pitch and […]
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