How will you mark the reopening? Everyone will be affected by the end of the pandemic lockdown differently. Some people will mark the occasion with a return to wholesome activities, like taking their kids to a major-league baseball game and reveling in the atmosphere of tens of thousands of fans screaming at every pitch and play — seriously, you have no idea how much you miss the simple things like five-dollar baseball tickets until they are no longer an option.

For others, a long-awaited reunion with friends and a pub crawl might be the recipe for a great return to normalcy. Or perhaps you head out on a simple date night with one’s soulmate, sharing a fine steak paired with red wine. In your euphoria, you might even accede to the waiter’s request a refill your glass of wine a second, or third time.

We’ve all earned a little stress-free relaxation, but some people will inadvertently take things a little too far and then exercise a little poor judgment by hopping behind the wheel. Think we’re being presumptuous or overdramatic?

Numerous studies have shown an increase in drinking during the lockdown and pandemic as people coped with depression, loneliness, and simple boredom from being blocked in their houses. We have seen driving while impaired rates actually increase, alongside deadly crashes, during the latter parts of the lockdown as a result. Add in the likely feelings of elation and celebration that will come when people are finally able to connect in public places with their loved ones and friends that they have not seen in years, and it is a recipe for getting too carried away.

We hope nobody makes that mistake, but we know all too well that it will happen. Drinking goes up in the worst of times, and it goes up in the most celebratory of times, and already we are seeing signs of drunk driving arrests rates spiking even further in areas of the country that have fully reopened. In Washoe County, Nevada, drunk driving arrests are up 15.7% in 2021 over 2019 (and up even more over 2020, which saw a slight reduction from 2019). Through the end of May, the big island in Hawaii saw an unfathomable 44.5% increase in DUI arrests year over year.

For drunk driving defense attorneys, this does mean more potential business. You can capitalize on this incoming tidal wave of DUI cases by setting up social media ads in your community with messaging about reopening and celebration. Perhaps you can set up or increase your spend on paid search ads for terms like “DUI defense lawyer Birmingham Alabama.” And of course, you don’t want to spend all that time and money on camping up your advertising efforts without having some way to measure whether the cost per potential client is actually translating to a profit margin, so you’ll need to set up some sort of conversion tracking and return on ad spend system.

Or, rather than struggle with trying to adapt your marketing messaging to remain sensitive to the times that we are in, and rather than try to balance managing marketing, intake, billings and business, and actual lawyering, consider using our lead service to amplify your case volume while the market is hot. Legal Brand Marketing handles all of the content, lead generation, and transmission of leads to your firm for use so that you do not have to worry about the machinery of generating new business. You can add DUI leads to your existing campaign easily by contacting us.