Pay-Per-Click v.s. Buying Leads: Which Delivers Better ROI for Law Firms? Pay-per-click v.s. buying leads? What’s the answer? In the highly competitive world of legal marketing, law firms must be willing to reevaluate their strategies to attract new clients. There are strategies which are most commonly employed: on one hand, there’s the pay-per-click (PPC) advertising […]
FCC’s 1:1 Consent Rule Struck Down: What This Means for Us On January 24, 2025, just days before the Federal Communications Commission’s (FCC) 1:1 Consent Rule under the Telephone Consumer Protection Act (TCPA) was set to take effect, a series of pivotal developments unfolded. The FCC issued an order delaying the rule’s implementation for up to […]
Most Googled Personal Injury Firms in 2024 Branded search traffic provides insights into the reach and recognition of law firms across the United States. Recently, our friends at Hennessey Digital published a study on the most Googled injury firms in America, which presented a comprehensive list of the law firms with the most branded traffic […]
Top Legal Search Terms to Leverage in 2025: A Guide for Attorneys As the legal industry becomes increasingly competitive, leveraging the right search terms is essential for attorneys to attract potential clients. With clients increasingly relying on search engines to find legal help, focusing on the most relevant and high-demand practice areas ensures that your […]
Harnessing the Power of AI for Law Firm Growth In today’s digital age, law firms are under constant pressure to improve efficiency, manage growing workloads, and deliver exceptional client experiences. Artificial intelligence, or simply “AI”, offers a transformative solution that can meet these challenges head-on. By integrating AI into your practice, you can automate time-consuming […]
TCPA One-to-One Consent Rule On January 27th, 2025, the Federal Communication Commission’s (FCC) Telephone Consumer Protection Act (TCPA) will institute a new rule that will change the lead generation industry for the foreseeable future. This update, which is called the “one-to-one consent rule”, states that companies that collect personal information online must obtain prior express […]
Digital Marketing Trends in 2024 What are the digital marketing trends in 2024 and beyond? Becoming a successful attorney is no longer exclusively about practicing law. The legal industry is inexorably tied to the world of digital marketing and its ever-shifting trends. To gain an advantage over your competitors, it’s important to embrace this evolution […]
Managing Leads Through an Effective Intake Process Growing your law firm isn’t as simple as generating leads. You need a strategy to convert those leads into paying clients because potential business doesn’t keep the lights on. Many attorneys make the mistake of adopting a quantity approach, absorbing as many leads as possible with the hopes […]
What Is the Difference Between a Referral and a Lead? Is there a difference between a referral and a lead? They might seem interchangeable at first, but the truth is that there are some key differences between the two that are valuable for law firms to understand, which is where Legal Brand Marketing comes in. […]
The Benefits of Sharing Conversion Data with Lead Generators Did you know sharing your case conversion data with us can lead to more signed cases? Let us explain. It’s important to understand what lead generation looks like from the perspective of the lead generator. At any given moment, lead generators are running multiple campaigns from […]