Most Googled Personal Injury Firms in 2024

Branded search traffic provides insights into the reach and recognition of law firms across the United States. Recently, our friends at Hennessey Digital published a study on the most Googled injury firms in America, which presented a comprehensive list of the law firms with the most branded traffic on Google. Let’s look at the injury firms that made the list and how they gained that top position. 

What is Branded Search?

Branded search is a customer query which includes the name of the law firm in the search. For example, “Morgan & Morgan Personal Injury” would constitute a branded search, rather than simply “personal injury lawyer”. Branded search suggests that a firm is recognizable by potential clients, which means that consumers recognize the brand enough to search for it.

National Leaders in Branded Search Traffic

On a national level, here are the top five firms for branded search traffic:

5th Place with 39,800 Searches 

Morris Bart
Tying with Crump is Morris Bart. Known for his tagline, “One Call, That’s All,” Bart’s marketing efforts have secured his firm in a top position on this list of branded search traffic.

4th Place with 39,800 Searches

Ben Crump
With high-profile cases in civil rights and personal injury, Ben Crump’s national reputation is a key driver of search traffic. His firm serves in a variety of major cities across the United States, from Atlanta, Georgia, to Los Angeles, California, and many more.

3rd Place with 47,600 Searches

George Sink
A major player in South Carolina, North Carolina, and Georgia, George Sink has established a recognizable brand for his firm, trailing close behind Azar.

2nd Place with 55,300 Searches

Franklin Azar
Known as “The Strong Arm,” Franklin Azar leads in the personal injury sector in Colorado, contributing to its high search volume.

1st Place with 351,800 Searches

Morgan & Morgan
With a resounding lead and branded search traffic in the several hundreds of thousands, Morgan & Morgan’s robust online presence reflects its extensive marketing campaigns and reputation as a consumer advocacy powerhouse.

Regional Breakdown: Top Law Firms by City

For a regional breakdown of top law firms in branded search traffic by city, take a look at the following list:

New York

• Brandon J. Broderick – 6,500 searches
• Weitz & Luxenberg – 5,100 searches
• Ginarte Law – 5,000 searches

Los Angeles

• Los Defensores – 16,000 searches
• Sweet James – 15,000 searches
• Jacoby & Meyers – 13,300 searches

Chicago

• Malman Law – 12,000 searches
• Ankin Law – 5,000 searches

Philadelphia

• Pond Lehocky Giordano – 30,000 searches
• Kline & Specter – 9,300 searches

Houston

• Jim Adler – 37,400 searches
• Arnold & Itkin – 10,100 searches

How Did These Firms Gain Top Search Traffic?

Effective Marketing Campaigns
It’s no surprise that a firm like Morgan & Morgan dominates the advertisement space with over $280 million invested annually in television, digital, and print advertising to maintain brand visibility. Morris Bart’s tactic of having a single-line stinger makes his advertisements recognizable and impactful, bolstered by a $25 million annual marketing spend.

Community Engagement and Reputation
Ben Crump’s involvement in high-stakes civil rights cases underscores the importance of social impact in brand awareness. These cases can provide the public with a positive impression of your firm, leading to higher trust from prospective clients.

One look at Crump’s media page and settlement victories shows just how prominent his firm is as a result of tackling these cases.

Local Dominance
Los Defensores in Los Angeles capitalize on their market dominance over the Spanish-speaking demographic of Los Angeles to drive traffic to their firm. Franklin Azar in Colorado focuses strictly on the city of Denver. Rather than spreading his marketing outreach to the whole state, Azar invests his marketing budget into a single region, making his dollars more effective.  

Opportunities for Smaller Firms

• Localized SEO Strategies
  Emerging firms can leverage hyper-localized SEO tactics to capture niche markets. Ensure that your pages are ranking on Google by searching for yourself and performing audits of your sites as often as possible. Improving historical content can take time, but the payoff can be the difference between securing a client and losing him or her to a larger firm.
• Content Marketing
  Publishing thought leadership articles and case studies can build credibility and attract organic traffic. Establish a consistent strategy for producing this content to build your online presence, improving your discoverability to potential clients.

Take-Aways

The data underscores the importance of strategic branding and consistent marketing efforts in maintaining a high volume of branded search traffic. Whether through aggressive national campaigns or targeted local strategies, law firms must prioritize online visibility to remain competitive.

For those looking to elevate their firm’s presence, investing in digital marketing, leveraging local SEO, and building a distinctive brand are critical pathways to success. Follow Legal Brand Marketing’s blog to learn more about optimizing your firm’s outreach.

Data provided by Hennessey Digital.